Instagram and Ads Strategy Consultancy for Coffee Businesses (English)
The consultancy led by Johanna de Rodríguez, an expert in advertising, marketing, and new project strategies, is tailored for those starting to explore social media, especially Instagram, for their coffee businesses. In this 6-hour session, participants will learn key strategies to maximize this platform and create effective advertising campaigns.
During the consultancy, topics such as:
  
Strategies to create visually appealing and professional content on Instagram, from photography composition to editing for posts and Stories.
  
How to develop an Instagram brand strategy, establish a business profile that attracts your target audience, and increase engagement.
  
Techniques for creating creative content that resonates with the audience and how to use Instagram tools to enhance visibility.
  
Effective Instagram paid ads strategies: audience targeting, budgeting, and maximizing impact with minimal investment.
  
Tips on managing and optimizing advertising campaigns, and how to measure post and ad performance for continuous strategy improvement.
With Johanna's experience, holding a Bachelor's in Advertising and Marketing and an MBA in Marketing and New Projects, participants will be equipped to build a solid and effective digital strategy for growing in the coffee world.